Aug 03, 2020  
2019-2020 UNDERGRADUATE CATALOG 
    
2019-2020 UNDERGRADUATE CATALOG [ARCHIVED CATALOG]

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COMM 3303 - Advertising as Communication

Credits: 3 Class: 3 Lab: 0
Prerequisite(s): 3 hours of COMM and junior standing.
This course examines the role of advertising in integrated marketing communication essential to virtually all organizations. Explores persuasive strategies used in the process of campaign planning and message creation for traditional and new media.



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