Marketing faculty: Cohen, Conde, S. Davis, T. Davis, Dillard, Jayasankar, Pettiette, Pointer, Strain
Marketing is the study of products, placement, promotion, pricing, and sales. Marketing is a function that every successful business needs, and it is a field broad enough to have careers for all types of people with many different skills and interests. Graduates find rewarding careers in many occupations, such as product management, marketing research, marketing analytics, sales and purchasing, promotions, advertising, retail management, consumer behavior, and many others.
The marketing program at UHD is designed to allow students the freedom to direct their marketing education toward a preferred skillset while also providing the marketing fundamentals needed for any career in marketing. This flexibility will allow graduates to achieve targeted skills to position themselves for competitive jobs in major industries, and to thrive therein.
- The student will describe the target market using market segmentation variables.
- The student will explain the consumer decision process including the role of major influences on the process.
- The student will conduct data analyses and present findings of research.