Apr 03, 2026  
2026-2027 GRADUATE CATALOG 
    
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2026-2027 GRADUATE CATALOG
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MKT 6304 - Leading Winning Marketing Organizations for Performance and Growth

Credits: 3 Class: 0 Lab: 0
Prerequisite(s): Acceptance to either the MDCOB MBA program or the MDCOB Graduate Certificate in Digital Marketing.
This course prepares leaders to diagnose and improve how marketing organizations create value for both customers and the firm. Guided by Clark & Estes’ KMO framework-Knowledge, Motivation, and Organizational factors-students assess capabilities across six core areas framed under two categories, customer value and firm value.


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