Apr 03, 2026  
2026-2027 GRADUATE CATALOG 
    
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2026-2027 GRADUATE CATALOG
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MKT 6317 - Marketing Analytics and Performance Optimization

Credits: 3 Class: 3 Lab: 0
Prerequisite(s): Acceptance to either the MDCOB MBA program or the MDCOB Graduate Certificate in Digital Marketing.
This course equips students with advanced capabilities to measure, analyze, and optimize marketing performance in a complex, multi-channel environment. Emphasis is placed on attribution modeling, predictive analytics, econometric methods, and the creation of unique marketing KPIs. Students will use state-of-the-art tools and methodologies to evaluate marketing effectiveness, design data-driven strategies, and communicate insights that align marketing actions with overall business objectives.


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