MKT 6322 - AI Prompt Engineering for Marketing Performance

Credits: 3 Class: 3 Lab: 0
Prerequisite(s): Acceptance to either the MDCOB MBA program or the MDCOB Graduate Certificate in Digital Marketing.
This course explores the strategic and tactical use of artificial intelligence for marketing content creation, testing, and campaign optimization. Students will learn advanced prompt engineering techniques, design AI-assisted A/B testing frameworks, and experiment with multimodal AI tools for creating copy, visuals, and interactive experiences. Emphasis is placed on integrating AI into marketing workflows, ensuring brand consistency, and managing ethical and governance considerations. The course prepares students to lead AI-enabled marketing initiatives that combine creativity, analytics, and strategic impact.