SALE 6305 - AI-Driven Selling and Sales Analytics Application and Strategy

Credits: 3 Class: 3 Lab: 0
Prerequisite(s): Acceptance into the MBA program or the Graduate Certificate in Sales and Business Analytics.
This course will equip students with the most current sales knowledge and skills to succeed in today’s competitive markets. It will thoroughly review the critical advances in personal selling: Technology, data, analytical innovation, and marketing integration. These four evolving categories are applied individually and collectively to various sales concepts.