SALE 6310 - Sales Negotiation and Communication

Credits: 3 Class: 3 Lab: 0
Prerequisite(s): Acceptance into the UHD MBA or Graduate Certificate in Sales and Business Development.
Sales communication is the primary vehicle salespeople must effectively navigate as a boundary spanner and create value for the customer and the organization. Practical and theoretical concepts include effective writing techniques, the ability to adjust presentation according to the audience, the ability to use negotiation and persuasion principles across humanistic sales interactions, the ability to appreciate sales interactions across a diverse cultural workforce, and understanding how to coach these skills to sales employees effectively.