ENG 6303 - Public Relations and Media

Credits: 3 Class: 3 Lab: 0
Prerequisite(s): Graduate standing or departmental approval.
Explores the trends and issues affecting corporations, crisis management, public affairs, communication, consumer affairs, employee relations, environmental problems, and issues of multinationals. May include the analysis of various examples of publicity materials (news conferences, feature placements, special events, media tours, case studies) as well as readings on the history and theories of public relations and propaganda.