Marketing Minor

Minor Programs

General Academic Requirements for Minors

• Students majoring in a non-Business field must have a minimum 2.0 GPA at UHD to be approved for a Marilyn Davies College of Business minor.
• Student must have a minimum 2.0 GPA in minor courses for minor to be certified at graduation.
• Field experience courses ACC 4380 , BA 4380 , FIN 4380 , MGT 4380 , MIS 4380 , MKT 4380 , PLM 4380 , or SCM 4380  may not be applied to a minor program.
• The minor field elected must be different from the major.
• A student must complete all course work required for the minor in addition to all course work required for the degree prior to certification for graduation.
• All minor programs in the Marilyn Davies College of Business require at least 9 hours upper-level course work in residence at UHD.

Students should note that in some instances courses listed as requirements or options for the minor program may have prerequisites that are not listed as part of the program. Prerequisites will not be waived.

The procedure to declare a minor is available from the Marilyn Davies College of Business Student Services Office, Room B101.

Required Courses (9 hours)

• MKT 3301 - Principles of Marketing
• MKT 4305 - Buyer Behavior
• MKT 4309 - Marketing Strategy

Elective Courses (9 hours)

Choose three of the following:

• MKT 3302 - Personal Selling
• MKT 3304 - International Marketing
• MKT 3305 - Integrated Marketing Communication
• MKT 3308 - Digital Marketing
• MKT 3320 - Social Media Marketing
• MKT 3330 - Retail Management
• MKT 3340 - Customer Relationship Management
• MKT 3350 - Mobile, Web, and Email Marketing
• MKT 3360 - Product Innovation Management
• MKT 3399 - Directed Study in Marketing
• MKT 4306 - Marketing Research
• MKT 4310 - Seminar in Retail Strategy
• MKT 4320 - International Business Development
• MKT 4330 - Understanding the Digital Consumer
• MKT 4340 - Marketing Analytics
• MKT 4380 - Field Experience in Marketing
• MKT 4390 - Special Topics in Marketing

Total: (18 hours)