| |
Apr 03, 2026
|
|
|
|
|
2026-2027 UNDERGRADUATE CATALOG
Marketing, BBA
|
|
Marketing faculty: Cohen, Conde, S. Davis, Dillard, Jayasankar, Pettiette, Pointer
Marketing is the study of products, placement, promotion, pricing, and sales. Marketing is a function that every successful business needs, and it is a field broad enough to have careers for all types of people with many different skills and interests. Graduates find rewarding careers in many occupations, such as product management, marketing research, marketing analytics, sales and purchasing, promotions, advertising, retail management, consumer behavior, and many others.
The marketing program at UHD is designed to allow students the freedom to direct their marketing education toward a preferred skillset while also providing the marketing fundamentals needed for any career in marketing. This flexibility will allow graduates to achieve targeted skills to position themselves for competitive jobs in major industries, and to thrive therein.
UHD BBA graduates will meet the following learning outcomes:
- The student will use quantitative, ethical, and technology-assisted decision-making methods.
- The student will demonstrate career skills, including communication, professionalism, and an understanding of teamwork.
- The student will understand core business functions.
- Identify the factors influencing individual and organizational responsibilities and the ramifications of unethical behavior.
In addition, BBA Marketing graduates will meet the following learning outcomes:
- The student will describe the target market using market segmentation variables.
- The student will explain the consumer decision process including the role of major influences on the process.
- The student will conduct data analyses and present findings of research.
|
Bachelor of Business Administration Programs
All majors within the Bachelor of Business Administration degree share the Texas Common Core requirements and a common core of business course requirements (Business core is listed under the Preparatory Area of the degree plan). These two core areas must be completed in addition to the Major Area and Elective Area of the degree plan. Students must complete the Texas Common Core Area prior to enrolling in upper-division courses. Upon completion of the Texas Common Core Area requirements and earning the requisite GPA, students should file for admission to the Marilyn Davies College of Business. Texas Common Core Area (42 hours)
Common core requirements may be filled by taking any of the courses listed as options under the heading of Common Core Requirements detailed in the Undergraduate Academic Programs section. To fulfill the Mathematics requirement, MATH 1324, or equivalent, is required. Transfer students who have not completed the institutional requirement are recommended to take UHD 2301 - University Seminar-Communication specifically “Going Virtual: Communication in Cyberspace.” Transfer students whose transfer credits, plus UHD credits, enable them to fulfill the common core and business core requirement in fewer than 90 hours may use free electives to complete the hours needed. Preparatory Area (45-48 hours)
Complete the MDCOB ”Business Core” Prescribed Elective(s)
Students must select at least one of the following courses: BBA Free Electives
Majors must complete a sufficient number of elective semester credit hours so that their entire coursework, including the above required courses, totals 120 semester credit hours. Upper or lower-level courses that are not used to satisfy other requirements may be applied to this area. Developmental courses, such as ENG 1300, MATH 0300, and MATH 1300, may not be applied as Free Electives to any MDCOB BBA or BAAS graduation requirements. Workforce Education (WECM) coursework may not be applied as Free Electives to any MDCOB BBA graduation requirements. Marketing Major Area (30 hours)
Required Courses (15 hours)
|
|
|
