GBA 5208 - Marketing Information

Credits: 2 Class: 2 Lab: 0
Prerequisite(s): Provisional acceptance into the MBA program.
This class is designed for the MBA student who has not had exposure to marketing in their undergraduate degree program and serves to provide the marketing background necessary to participate/compete in the MBA program. The student is introduced to the role of marketing, both at the level of the firm and the marketing function. This course provides a set of concepts and ideas for approaching marketing decisions; it offers a common language with which to think about marketing issues and shows how to structure and analyze managerial problems in marketing.