MUS 3327 - Arts Marketing

Credits: 3 Class: 3 Lab: 0
Crosslisted ART 3327, DRA 3327, HUM 3332. Prerequisite(s): Junior standing and ENG 1302.
This course is an overview of fundamental marketing concepts and strategies relevant to promoting artists, such as painters, actors, dancers, designers, or musicians, as well as fine arts events, and creative products. Topics include market research, audience development, traditional advertising, digital campaigns, public relations, branding, strategic partnerships, and grassroots initiatives. Using real-world examples and current trends, students develop foundational knowledge of the theory and practice of fine arts marketing.