Jul 05, 2025  
2020-2021 UNDERGRADUATE CATALOG 
    
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2020-2021 UNDERGRADUATE CATALOG [ARCHIVED CATALOG]

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TCOM 3373 - Introduction to Advertising

Credits: 3 Class: 3 Lab: 0
Prerequisite(s): Prerequisite: 010 core complete and 040 core complete.
History, theory and basic techniques of advertising, with special emphasis on the use of media in advertising campaigns and message development for media campaigns.


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