MKT 3305 - Integrated Marketing Communication

Credits: 3 Class: 3 Lab: 0
Prerequisite(s): MKT 3301 or departmental approval and completion of, or enrollment in, BA 3300.
This course provides a comprehensive review of the major promotional tools and how they can be integrated for effective communication programs. The major promotional mix elements and media options including the newer forms such as social media are discussed. Students will explore different communication objectives, and learn how promotional tools can be best utilized to develop strong communication programs.