MKT 3330 - Retail Management

Credits: 3 Class: 3 Lab: 0
Crosslisted: MGT 3325.
Prerequisite(s): BA 3300 or HUM 3310 or CJ 3300.
Overview of the retailing industry and the nature and functions of retail organizations. Special emphasis is placed on the managerial aspects of retailing including product and site selection, store operations, and the development of the store image.