MKT 3350 - Mobile, Web, and Email Marketing

Credits: 3 Class: 3 Lab: 0
Prerequisite(s): BA 3300, MKT 3301.
This course provides practical applications for web-based content and the marketing tools used to bring customers to the content. Best practices in building web-based content, the effective use of online advertising, email, and mobile marketing to attract customers are covered. Search engine optimization and its role in attracting visitors to a web site are explained.