MKT 4305 - Buyer Behavior

Credits: 3 Class: 3 Lab: 0
Prerequisite(s): BA 3300 and MKT 3301.
An in-depth study of buying behavior in both the B2B and the B2C markets. Students will review the stages in the decision making process for both markets and the internal (psychological) and external (social, environmental) influences which affect the processes.