MKT 4306 - Marketing Research

Credits: 3 Class: 3 Lab: 0
Prerequisite(s): STAT 2305 (or equivalent) and MKT 3301 or departmental approval.
Marketing research supports marketing programs by providing information that describes and predicts market behavior. The marketing research process includes problem formulation, research design, data collection, data analysis and report writing. All aspects of marketing research are covered in this course with particular emphasis placed on research designs that will support decision-making.