Jul 01, 2025  
2020-2021 UNDERGRADUATE CATALOG 
    
2020-2021 UNDERGRADUATE CATALOG [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKT 4309 - Marketing Strategy

Credits: 3 Class: 3 Lab: 0
Prerequisite(s): BA 3300 , MKT 3301  and 9 hours of Marketing or departmental approval.
This course incorporates all aspects of the marketing mix and marketing activities to support the development of marketing plans. The role of marketing strategies in complementing the strategies of other functional areas of the organization will be covered. Techniques for implementing, evaluating and modifying marketing plans will be studied.



Add to Portfolio (opens a new window)