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Jul 01, 2025
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MKT 4309 - Marketing StrategyCredits: 3 Class: 3 Lab: 0 Prerequisite(s): BA 3300 , MKT 3301 and 9 hours of Marketing or departmental approval. This course incorporates all aspects of the marketing mix and marketing activities to support the development of marketing plans. The role of marketing strategies in complementing the strategies of other functional areas of the organization will be covered. Techniques for implementing, evaluating and modifying marketing plans will be studied.
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