Jul 01, 2025  
2020-2021 UNDERGRADUATE CATALOG 
    
Catalog Navigation
  Catalog Home
  Welcome from the President
  University of Houston-Downtown: Houston’s Downtown University
  Academic Calendar
  Admission Requirements
  Tuition and Fees
  Scholarships and Financial Aid
  Academic Policies
  Field of Study
  General Education & Common Core
  Colleges
  Programs & Degrees
  Off Campus and Distance Education
  Course Descriptions
  Texas Common Course Numbering System
  Course Credit and Numbering System
  Administration
  Faculty
  Previous Catalogs
  My Portfolio
HELP
2020-2021 UNDERGRADUATE CATALOG [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKT 4320 - International Business Development

Credits: 3 Class: 3 Lab: 0
Prerequisite(s): BA 3300 , MKT 3301 , MKT 3302 .
This course covers the key areas necessary for developing business opportunities in global markets. Special emphasis on culture and its effects on sales strategies and tactics, customer relationship management implementation, and customer behaviors are studied. Data selection and interpretation and the role of data in guiding global business development decisions will be explored.


Add to Portfolio (opens a new window)