MKT 4340 - Marketing Analytics

Credits: 3 Class: 3 Lab: 0
Prerequisite(s): BA 3300, MKT 3301
This course prepares future marketing managers to (1) appreciate the value of competitive advantages leveraged by analytics; (2) understand the advantages and limitations of analytical tools; and (3) apply and use analytical tools in decision-making. The course covers the benefits of a systematic, analytical approach to marketing decision-making, and builds the skills, knowledge and confidence to use marketing analytics.