APAL 3302 - Internal & External Communication for Leaders

Credits: 3 Class: 3 Lab: 0
Prerequisite(s): Declared BAAS-AA-APAL major
This course focuses on the techniques and best practices in developing and delivering effective messages between and among teams, in work groups, across organizational levels and positions, and to external organizations and organizational representatives. Choosing the most appropriate format and delivery platform for the type of audience and message will be discussed within the context of using text, audio, video, multimedia, digital, and web based formats on any social media platform, electronic or mobile device.