MKT 3301 - Principles of Marketing

Credits: 3 Class: 3 Lab: 0
Prerequisite(s): Completion of the common core plus 18 additional hours and completion of, or enrollment in, BA 3300. BA 3300 may be waived upon completion of HUM 3310 or CJ 3300.
Factors involved in the management of the marketing function relative to product development, promotion, pricing, physical distribution and the determination of marketing objectives within the framework of the marketing system and available markets.