MKT 3302 - Personal Selling

Credits: 3 Class: 3 Lab: 0
Prerequisite(s): Completion of the common core plus 18 additional hours; and completion of, or enrollment in, BA 3300 or department approval.
A development of the selling skills, knowledge and techniques required for effective consumer and industry selling. Emphasis is placed on learning and using prospecting skills, assessing customer needs, building reports, establishing benefit connections, handling objections and closing techniques to build long-term relationships.