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Apr 04, 2025
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2019-2020 UNDERGRADUATE CATALOG [ARCHIVED CATALOG]
Marketing, BBA
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Marketing faculty: Cohen, Conde, S. Davis, T. Davis, Dillard, Jayasankar, Pettiette, Pointer, Strain
Marketing is universally needed in both domestic and international businesses. Careers in marketing offer a large variety of activities utilizing different skills and talents. Those who want to emphasize their creativity may enjoy the promotional aspects of marketing including personal selling, advertising and marketing strategy. Others whose abilities are more quantitative may prefer pricing, distribution and marketing research. The marketing program at UHD is designed to allow students the freedom to develop their individual skills and talents in marketing while providing the marketing fundamentals needed for a career in marketing.
Wherever students’ interests lie, there are areas of emphasis in marketing to match their employment objectives. Career opportunities in marketing are not limited to the private sector. Students interested in working in governmental agencies and nonprofit organizations will find that marketing majors are sought by these employers as well.
Program Outcomes
- The student will describe the target market using market segmentation variables.
- The student will explain the consumer decision process including the role of major influences on the process.
- The student will conduct data analyses and present findings of research.
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Bachelor of Business Administration Programs
All majors within the Bachelor of Business Administration degree program administered by the Marilyn Davies College of Business share a common core of general education requirements and a common core of business course requirements. These two core areas must be completed in addition to the major discipline requirements. Students must complete all general education core requirements prior to enrolling in upper-division courses. Upon completion of the Common Core requirements and earning the requisite GPA, students should file for admission to the Marilyn Davies College of Business. Degree Requirements
Preparatory Requirements All students seeking a Bachelor of Business Administration degree from the University of Houston-Downtown must complete the common core requirements. Common Core Requirements (42 hours)
Common core requirements may be filled by taking any of the courses listed as options under the heading of Common Core Requirements detailed in the Undergraduate Academic Programs section. To fulfill the mathematics requirement, MATH 1301 is recommended. To fulfill the institutional requirement, UHD 1301 - BUS, “Digital Competency for College Success and Beyond” is recommended for freshman students. Transfer students who haven’t completed the institutional requirement are recommended to take either UHD 2301 - BUS “Business of Success” or UHD 2301 - BUS, “Computer Competency and Skills for Success.” Business Core Requirements (45-48 hours)
Preparatory Requirements (42 hours)
Students must complete all common core requirements listed under the heading of Common Core Requirements detailed in the Undergraduate Academic Programs section prior to enrolling in upper-level courses. Business Core Requirements (48 hours)
See the list of Business Core requirements under the section titled Bachelor of Business Administration Programs. Marketing Major Requirements (30 hours)
Required Courses (15 hours)
Marketing Electives (15 hours) of the following:
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