Marketing, BBA

Marketing faculty: S. Davis, T. Davis, Dillard, Fields, LeBon, Pointer, Smith, Strain, Wicmandy

Marketing is universally needed in both domestic and international businesses. Careers in marketing offer a large variety of activities utilizing different skills and talents. Those who want to emphasize their creativity may enjoy the promotional aspects of marketing including personal selling, advertising and marketing strategy. Others whose abilities are more quantitative may prefer pricing, distribution and marketing research. The marketing program at UHD is designed to allow students the freedom to develop their individual skills and talents in marketing while providing the marketing fundamentals needed for a career in marketing.

Wherever students’ interests lie, there are areas of emphasis in marketing to match their employment objectives. Career opportunities in marketing are not limited to the private sector. Students interested in working in governmental agencies and nonprofit organizations will find that marketing majors are sought by these employers as well.

Program Outcomes

Marketing majors will produce effective written communication
Marketing majors will demonstrate effective oral communication
Marketing majors will employ analytical thinking
Marketing majors will demonstrate knowledge of the BBA common Core
Marketing majors will recognize and resolve an ethical dilemma
Marketing majors will effectively utilize technology
Marketing majors will demonstrate expertise in the marketing field

Bachelor of Business Administration Programs

All majors within the Bachelor of Business Administration degree program administered by the Marilyn Davies College of Business share a common core of general education requirements and a common core of business course requirements. These two core areas must be completed in addition to the major discipline requirements.

Students must complete all general education core requirements prior to enrolling in upper-division courses. Upon completion of the Common Core requirements and earning the requisite GPA, students should file for admission to the Marilyn Davies College of Business.

Note: All majors within the Bachelor of Business Administration degree program require MIS 3302 as an upper-level requirement except where noted.

Degree Requirements

Preparatory Requirements

All students seeking a Bachelor of Business Administration degree from the University of Houston-Downtown must complete the common core requirements.

Common Core Requirements (42 hours)

Common core requirements may be filled by taking any of the courses listed as options under the heading of detailed in the Undergraduate Academic Programs section. To fulfill the mathematics requirement, is recommended. To fulfill the institutional requirement, - BUS, “Digital Competency for College Success and Beyond” is recommended for freshman students. Transfer students who haven’t completed the institutional requirement are recommended to take either - BUS “Business of Success” or - BUS, “Computer Competency and Skills for Success.”

Business Core Requirements (45-48 hours)

Degree Requirements

Preparatory Requirements (42 hours)

Students must complete all common core requirements listed under the heading of detailed in the Undergraduate Academic Programs section prior to enrolling in upper-level courses.

Business Core Requirements (48 hours)

See the list of Business Core requirements under the section titled Bachelor of Business Administration Programs.

Marketing, BBA

Program Outcomes

Bachelor of Business Administration Programs

Degree Requirements

Preparatory Requirements

Common Core Requirements (42 hours)

Business Core Requirements (45-48 hours)

Lower Level

Upper Level

Degree Requirements

Preparatory Requirements (42 hours)

Business Core Requirements (48 hours)

Marketing Major Requirements (30 hours)

Required Courses (15 hours)

Marketing Electives (15 hours) of the following:

Total: (120 hours)